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directresponse2012@yahoo.com

Learn About Us

DR is a non-profit voluntary organization

Direct Response (DR) is a non-profit voluntary Organisation established in 2012 with the unwavering intention, bespoke strategy and commitment to be a leading player in Community Mobilisation, in the governance and non-governance sub-sectors. It is established to help local structures to become leaders and contractors of their choice to make informed decisions, stand by and with these leaders to realize the full potential of those decisions. DR clearly understands and believes in the power of collaboration and constructive engagements through dialogue, Sensitization, Empowerment and Accompaniment; wherever plausible exploit the benefits of working together with key stakeholders/critical minds for the attainment of the common good for the community in particular and the wider society in general. DR is a Social Direct Initiatives (SDI)!
To achieve sustainable strategic alliance, challenge, motivate multi-stakeholders’ action and excellence in performance, while striving to reduce poverty, inequalities and exceed the expectations of those with whom we serve, through Diverse Inclusion
To be recognised by participants, our peers and as actor to be the contractor of choice in development

Integrity- Do what it takes to attain participants satisfaction, to create sustainable relationships, do what we say, when we say it

Team Work- Work together with our participants as a team to successfully reach our combined goal, inclusivity and respect for human rights

DR: Together we can build and empower Our Communities!

Motto: Empowerment through ‘animation and accompaniment’

What are our Thematic Areas?

  • Child Rights/Protection
  • Health/Sustainable Service uptake promotions
  • Water Sanitation and Hygiene – WASH
  • Alcohol, Drugs and Development
  • Education
  • Gender Equality and Women’s Empowerment
  • Livelihood Choices
  • Good Governance and Alliances
  • Advocacy/Research/ Climate Change or Smart actions
  • Aerosols-nail varnishes, perfumes, paintsetc

Core Areas of Competency:

National Development

  • Design advocacy tools on inclusive local development strategies, Frameworks, Programmes and Projects
  • Community Mobilisation/Sensitisation
  • Child protection Issues
  • Project Management of community driven
  • Water Sanitation and Hygiene – WASH
  • Secure Livelihoods
  • Social Inclusion (Mainstreaming Disability, Gender, HIV/AIDS and Climate Change Issues)
  • Evaluation of community driven Programmes

Local Development

  • Design/ Development of local Capacity Building Programmes
  • Planning and Budgeting
  • Resource Mobilization and Management Frameworks
  • Training
  • Chiefdom governance and strategic management planning
  • Development planning
  • Review of inclusive local development policies
  • Supports preparation for Livelihoods promotions and bye-laws
  • Need assessments and capacity building

Decentralization

  • Supports rural development policies
  • Training needs assessment and delivery
  • Development Planning
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Institutional Services

Institutional services cover both access to institutional services and capacity building more purpose driven, more focused on the attainment of objectives and exceptional excellence, through preferred option of integrated management service, coaching and mentoring and per details below -

DR Expertise covers and such experience include but not limited to programming project planning education, Child Protection, health- Sexual Reproductive Health/SGBVs, Gender Equality, water, sanitation and hygiene (WASH), HIV/AIDS, Disability Community Led monitoring & evaluation, Business management/Secure Livelihood, Promotions Environment and Climate Change Adaptations, Advocacy/Research, internal controls and project risk management and mitigation.

  • Design of Training Plans / Needs Assessment
  • Design of Training Materials /contents delivery/follow-ups
  • Facilitation of Training Programmes/ Workshops
  • Coaching
  • Personalised accompaniment plan
  • Report writing

DR is a Specialised Organisation in Community Mobilisation and has been providing services in country for Access to Justice and Security Programme (ASJP/DFID Supports), International Fund for Agricultural Development- IFAD/Ministry of Agriculture, Forestry and Food Security/National Coordination Unit for Decentralised Actions, Food Health and Agricultural Development Agency- FHADA/Handicap International, SALWACO/African Development Bank, Rural WASH Consortium collaboration.

In the field of Rural Water Supply and Sanitation, DR has a recognised experience in technical assistance/Training of Water Management Committees for District Youth Center Managements in Kono, Kailahun, Koinadugu and Kenema Districts, Sierra Leone

The Organisation, unwavering bespoke strategy and commitment, literally is to support both in the governance and non-governance sub-sectors in Gender, WASH, Livelihood Choices, while mainstreaming advocacy/research, to herald change. DR trust is to help local structures to become leaders and contractors of their choice to make informed decisions, stand by and with these leaders to realize the full potential of those decisions. DR is a Specialised Organisation in Community Mobilisation and has been providing services in country for Access to Justice and Security Programme (ASJP/DFID Supports), International Fund for Agricultural Development- IFAD/Ministry of Agriculture, Forestry and Food Security/National Coordination Unit for Decentralized Actions, Food Health and Agricultural Development Agency- FHADA/Handicap International collaboration and UNICEF and in SALWACO/CME/RWSSP.

DR’s Expertise covers and such experience include but not limited to education, health, water, sanitation and hygiene, monitoring & evaluation, Business management/Secure Livelihood, Environment and Climate Change Adaptations, Advocacy/Research, internal controls and project risk management and mitigation.

In the field of Rural Water Supply and Sanitation, DR has a recognised experience in technical assistance/Training of Water Management Committees for District Youth Center Managements in Kono, Kailahun, Koinadugu and Kenema Districts, WASH Management Committees in Kono, Sierra Leone. Our experience covers more particularly the following areas:

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  • Technical and Business Skills Training - dimensional and channel young women and men into trades and sectors where they will have opportunities and array of options available to them
  • Marketing, Gender Analysis and Inclusive Business Development for Beginners: mainstreaming women and girls, and Youths including those with disabilities issues for self –mobilisation for livelihood choices is a core in our intervention.s
  • Evaluation Audit: Socio-economic audit for baseline information, planning studies, design and implementation of monitoring and evaluation systems. Consider literacy constraints in diagnostic phase of design and contexts in cognizance of exclusion from youth employment projects
  • Environment, Social and Gender Issues for Self Mobilisation: Participatory approaches, establishment and training of community-based bodies, hygiene and sanitation promotions.
  • Institutional Support to WASH Sector: District-wise strengthening of Youth managements for small-scale water and sanitation utilities, support to decentralization of water supply services (IFAD) and training small scale Business operators, to cushion their business instrumentations.
  • Village Savings and Loan Association- VSLA: promotes local participants’ Savings and Loan Associations that build on the traditional Rotating Savings and Credit Association (ROSCA) methodology. Kenyan Merry-go-rounds and West African Osusus are ROSCAs, as are Mozambican Xitiques and Ethiopian Iqqubs. They enable poor people to save enough money to buy useful items for the household and make opportunistic business investments.
  • Procurement Support and financial management: DR’s procurement procedures are inline and contextualize with donor procedures, suit to meet criteria of donors as long as it does not bridge state security concerns.
  • Community Facilitation, Engagement and Development (including Community empowerment through various approaches): A very crucial but often neglected project success criterion is community facilitation and empowerment DR’s community facilitation and empowerment approaches are second to none. At DR, we have mastered the principles of social engineering with tired and tested approaches to participatory poverty assessment (PPAs).
  • Climate change - A global phenomenon is integral to our intervention and central to this this action
  • Monitoring and Evaluation: DR sense of purpose acclaim within professional circles for its reservoir of knowledge and experience in the crucial field of monitoring and evaluation. The core skills base of DR rest on successful generation of M&E Plan to assess and evaluate projects or accomplishments objectively and adapt to suit real context of the monitoring and evaluation efforts of donor fund, reconstruction and rehabilitation of the drivers for change

Value Proposition

DR aspires to be and remain a highly professional entity with a motive and commitment to being a worthy social responsible organisation, through Animation and accompaniment. DR believes in the attainment of the above by forging meaningful and sustainable relationships with state and non-state actors, the wider community together with its pool of experts. With DR there exists a pool of expertise in Animation and Accompaniment (including experiences in phases of animation personalization management reform agenda, and research into community empowerment) with standing experience across the 14 administrative districts and in-country resources Such experience and expertise have been accumulated over long years of working with leading organisations and development institutions like ASJP and IFAD, and their respective institution.

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1. Our interventions:

Project Management and Governance

One of the major areas of socialization at DR is in project management. Personnel at DR have extensive experience working on various types and size of projects across the geographic domains in country and elsewhere. Such experience include but not limited to programming project planning , education, health, water, sanitation and hygiene, HIV/AIDS, Disability monitoring & evaluation, Business management/Secure Livelihood, and Advocacy/Research, internal controls and project risk management and mitigation.

Community Facilitation, Engagement and Development (including Community empowerment through various approaches

A very crucial but often neglected project success criterion is community facilitation and empowerment DR’s community facilitation and empowerment approaches are second to none. At DR, we have mastered the principles of social engineering with tired and tested approaches to participatory poverty assessment (PPAs). Our community engagement facilitation and empowerment tools and techniques (Animation and accompaniment) secure effective community ownership of projects right at the inception stage, assured by our recognition for and approach to robust ex-ante evaluation.

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2. Areas for possible strategic alliance in the Emergency Situation:

DR views Stakeholders immeasurable role in Sierra Leone’s development agenda as incredible and unquantifiable. There every need to expand beyond the scope of single individual actor to unlock the potentials, create the synergies for mutualisation in development. In this case partners to embrace others to respond to Ebola emergency situations, through community mobilisation to:

Facilitate the Emergence of Community Care Centers, to serve as holding centers for survivors of Ebola, -psycho-social counseling to engender confidence building for reintegration: Ebola Survivors have many stories to tell. Their account of resilience can inspire confidence in others to seek early treatment and models reintegration.

Post Ebola Response Strategy: Dignity after Ebola for affected families and communities, psycho-social counseling in schools and wider communities for social reintegration and education for all.

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3. Advocacy:

DR through supports from Access to Justice and Security Programme- ASJP to Civil Society Organisations Network, currently advocating for the Registration of Customary Marriages and Divorces Act and Monitoring the Adherence to Government Emergency Regulations and Local Bye-Laws in Western Rural District

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4. Monitoring and Evaluation

DR sense of purpose acclaim within professional circles for its reservoir of knowledge and experience in the crucial field of monitoring and evaluation. The core skills base of DR rest on successful generation of M&E Plan to assess and evaluate projects or accomplishments objectively and adapt to suit real context of the monitoring and evaluation efforts of donor fund, reconstruction and rehabilitation the drivers for change, with M &E experience in practically most development section and collaboration experience arguably with ministries departments and agencies (MDAs) of government and NGOs. Such expert skills and experiences range from ex-ante evaluations, project appraisals, routine monitoring of the physical status implementation of projects to ex-post evaluations for scalability- the benefits of working together with key stakeholders for the attainment of the common good for the community in particular and the wider society in general.

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Author Ibrahim B. Kamara

SLAPA Chairperson

Meet Our Team

Awesome people behind our charity activities

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Ibrahim B. Kamara

National Director

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Shekuba Turay

Admin/Finance Manager

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Usman Turay

Field Coordinator

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DR, Jacomo Sorie Bangura

Board Member Chairman

20

Communities

400

Volunteers

10000

Our Goal